Recoup

Master Directory

Everything valuable that's been built — the things you show people, the full system, sales & brand collateral, the entire Knowledge Base, and what's worth building next. One link, one click to anything. Hit Details on any card for what it is, what's inside, and when to use it.

Updated 2026-06-02 · operator/advisor reference · confidential

Search also looks inside the details.

Most Used — What You Show People

Your go-to set for walkthroughs, demos, and intros.

Marketing Landing Site Show

The public-facing pitch a cold prospect lands on — lean, benefit-led, invites a call. (The full detailed version is the demo.)

Dashboard Mockup Show 🔒

"Here's the product." Owner home, Recoup's Day rail, closeouts, the Sidekick — the full operator + client experience.

Overarching Schema Show 🔒

"Here's how it all works." The entire system on one clickable canvas — great for technical or investor depth.

Walkthrough Deck Show

The guided sales-conversation deck — the narrative you walk an operator through.

Sample Audit Show

A filled-in example (Sunrise Cooling & Heating) — shows a prospect exactly what their own audit looks like.

Comparison Page Show

Recoup vs. point solutions — the "why us, not them" chart.

Call Cockpit Live · open it

The live call-running app you use on prospect calls. Permanent link — works on phone/tablet over secure HTTPS while your Mac is on and Tailscale is running. Password-gated.

Core System

Overarching Schema 🔒

The whole Recoup system on one canvas — CEO → Dashboard → Intelligence → CRM → BASE → Audit → S3. Every node clickable.

Dashboard Mockup 🔒

The full /admin + /dashboard product mockup — owner home, Recoup's Day rail, closeouts, Sidekick, campaign rules.

Process Maps SIPOC 🔒

Six-Sigma swim-lane / critical-control-point maps for all 7 layers. Plain-language story → map → click-to-expand steps.

System Overview Investor 🔒

The investor-facing system narrative — architecture, phases, and the valuation logic behind each phase.

Knowledge Base — All Docs

Every strategy doc, the full math framework, the sales system, competitive intel, and the operational specs — rendered live in your browser. 80+ documents, all searchable, nothing to download.

📚

Open the Knowledge Base Reader 🔒

One place for all the information at once — strategy, the maths, sales, messaging, competition, and the tech specs. Pick any document from the sidebar and read it rendered, or filter to find one fast.

Open the reader →

Jump in: Strategy Math Framework Sales Messaging Competition Operations & Tech Reference

Layer Anatomies (L1–L7)

A deep build-anatomy for each of the seven BASE layers — triggers, steps, gates, and data flow.

L1 · Capture 🔒

After-hours / missed-call capture — catches the revenue that walks when nobody answers.

L2 · Convert 🔒

Estimate follow-up — chases the quotes that go quiet so they actually close.

L3 · Revive 🔒

Dormant reactivation + the priority query that decides who to bring back first.

L4 · Reputation 🔒

Post-job review requests — turns finished work into Google rating and trust signal.

L5 · Grow 🔒

Referral requests — turns happy customers into the next customers.

L6 · Retain 🔒

Maintenance reminders + warranty tracking — keeps the book warm and recurring.

L7 · Signal 🔒

Contact prioritization + the QB intelligence layer — the conductor that decides who's next.

Sales & Audit Collateral

Sample Audit Filled

A completed example audit (Sunrise Cooling & Heating) — the Recoup Score reveal with real numbers in place.

Comparison Page

Recoup vs. point solutions — side-by-side on breadth, intelligence, and managed delivery.

Audit Template

The blank client-facing audit — Recoup Score + the three-number revenue reveal.

Math Visualization 🔒

Interactive revenue-recovery / ROI math — the numbers behind the audit, made visual.

Walkthrough Deck

The guided deck for the walkthrough conversation — narrative, mechanism, close.

One Pager

Single-page Recoup overview — the leave-behind summary of what it is and does.

Leave-Behind Card

Pocket-size post-meeting card (v5) — brand + one-line value + contact.

Form Reference

The audit intake form — the 4 questions that kick off the self-serve funnel.

Live Sites & Investor

Public Landing — Lean

The trimmed, prospect-facing invitation — playbook removed; the deep mechanism lives only in the full demo.

Self-Serve Assessment

The public ~8-question assessment — slider/quick-pick inputs → Recoup Score (ungated) + the dollar leak behind a business-email gate. The "See Your Number" path off the landing.

Full Landing (detailed · demo)

The full-depth landing — calculator, flywheel, Without-Recoup ghost, comparison. Reference + shown in vetted demos.

Landing Page (brand)

A brand-system landing-page variant — alternate hero + layout treatment.

PE Thesis 🔒

"A thesis on portfolio revenue recovery" — the investor-facing argument for the model.

Founder Card

Nelson Telemaco — a clean intro / contact card to hand off.

Brand System

Brand Guidelines 🔒

Colors, voice, and usage rules — the source of truth (v3: Slate Navy + Emerald + Teal + Saffron).

Logo Kit 🔒

Logo variants, spacing, and where each one is allowed.

Typography Specimen 🔒

The type system and scale — headings, body, and how they pair.

Build Next — Should Become HTML

High-value content that lives as docs today and is worth turning into a routable page. Each is already readable now in the Knowledge Base reader — building it just gives it a visual surface. Ask me to build any of these and it becomes a live tile.

The Moat Planned

Three-tier Wedge → Product → Moat visual — the defensibility story on one surface.

GTM Playbook Planned

Beachhead, wedge, channels, 14-day sheet + operating principles.

Recoup Score — Interactive Planned

Live score breakdown — the 100-pt → 1–10 clusters, drill into each input.

Audit Calculator Planned

Live per-prospect calculator on Math Framework v2 — type inputs, get the three-number reveal.

Messaging & Amplify Planned

CVVS, Brand Promise, Language Hierarchy, and the full BMC on one page.

The Field Planned

Prospect-population visualization — dots → circles → halo → clusters. (Locked deferred.)

Competitive Scorecard Planned

The 2×2 (Threat × Overlap) + ranked table of 24 competitors.

Agent Architecture Planned

The 8-agent map — QB, Sidekick, Watchdog, gates — with the interaction model.

Data Model (CDM) Planned

rx_ namespace, identity map, estimate/appointment/maintenance objects.

Discovery Call Guide Planned

Interactive call script + qualification scorecard.

Hub Assistant Planned

An AI agent living on this hub — ask it anything and it answers from the docs above, points you to the right artifact, or drafts from the Knowledge Base.

No matches. Try a different term — or clear the search to see everything.

⌂ Directory